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      <image:title>Blog - The Largest Virtual Discussion on Sustainable Fashion Hosted by North Africans Successfully Held in March - 2022 North Africa Sustainable Fashion Webinar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Largest Virtual Discussion on Sustainable Fashion Hosted by North Africans Successfully Held in March - 2022 North Africa Sustainable Fashion Webinar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 8 experts marocains de la mode durable se sont réunis sur la scène virtuelle pour collecter des fonds pour le Ramadan- La webinaire sur la mode durable en Afrique du Nord 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 8 experts marocains de la mode durable se sont réunis sur la scène virtuelle pour collecter des fonds pour le Ramadan- La webinaire sur la mode durable en Afrique du Nord 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How to Address Names in Business in Arabic Countries?</image:title>
      <image:caption>Bright natural dining room nook with vases plates and fruits on the table.</image:caption>
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    <lastmod>2024-06-21</lastmod>
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      <image:title>About - The Chinese Audience</image:title>
      <image:caption>Until today, an estimation of 1.4 billion people speak Chinese, almost one fifth of the world’s population. Official Chinese speaking regions involve: Mainland China, Greater Chinese Regions (Hong Kong, Macau, Taiwan), Singapore, and Malaysia. The Chinese language has spread historically through a variety of means to neighboring countries, such as Japan, Korea, Vietnam, Indonesia, Thailand, Cambodia, Laos, and Myanmar.</image:caption>
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      <image:title>About - The Arabic Audience</image:title>
      <image:caption>Arabic and its different dialects are spoken by around 422 million speakers. There are around 26 states that claim Arabic as an official or co-official language including: GCC countries (Saudi Arabia, United Arab Emirates, Kuwait, Oman, Qatar, Bahrain), North Africa countries (Egypt, Libya, Sudan, Tunisia, Algeria, Morocco), Levant countries (Jordan, Lebanon, Iraq, Syria, Palestine), and Others (Yemen, Chad, Comoros, Eritrea, Djibouti, Mauritania, Somalia, Tanzania).</image:caption>
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    <loc>https://www.theorientalhybrid.com/2021northafricasfw</loc>
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    <lastmod>2022-02-17</lastmod>
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      <image:title>2021 North Africa Sustainable Fashion Webinar</image:title>
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      <image:title>2021 North Africa Sustainable Fashion Webinar</image:title>
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      <image:title>2021 North Africa Sustainable Fashion Webinar - Production &amp; Environment.</image:title>
      <image:caption>Kenza Oulghada Artisan Leader and Keynote Speaker, the Anou; Founder and Weaver, Cooperative Tithrite (Morocco) Kenza Oulaghda is a traditional weaver, Artisan Leader and Keynote Speaker for Anou, Morocco's only artisan owned and also artisan managed e-commerce platform. 80% of the purchase price goes to the artisan that made the product, compared to only 4% on market average. Thus, a purchase from Anou supports artisans, frees their communities from exploitation, and strives for a fair wage. Anou was recognized in 2020 by Ashoka as one of the most socially impactful projects of the MENA region. Kenza is also the founder of the Association Tithrite, which she founded in 2008 with women from her village in the Middle Atlas Mountains to protect their products from middlemen and thus help to generate more income from each rug sold for the weavers. A big share of the revenues are invested into local projects that support the development of their village, i.e. by providing weekly literacy classes for women.  Ibrahim Al-Rashdy Certification Business Manager, Control Union Egypt (Egypt) Ibrahim Al-Rashdy is the Senior Auditor for Sustainable Textile Auditing (GOTS &amp; GRS) Standards for more than 2 years and has been the Certification Business Manager at Control Union Egypt for more than 4 years. He holds a bachelor’s degree from the Faculty of Science majoring in Applied Chemistry from Cairo University.</image:caption>
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      <image:title>2021 North Africa Sustainable Fashion Webinar - Artisan Education.</image:title>
      <image:caption>Peri Abou Zied Founder, Thaat Social Enterprise (Egypt)  Peri Abou Zied is the Founder of Thaat Social Enterprise &amp; Innovative Consultancy, a handicrafts school and lab which has trained more than 3000 girls and women from different parts of Egypt and employs 60 women, of which 70% are refugees. Further, she founded the two lifestyle labels PAZ.Cairo, a heritage label reviving traditional tailoring, cording embroidery, and caftans, and Almashgel, a refugee-led lifestyle label which is using different textile techniques such as printing and fabric applique. Peri holds two master's degrees in Outsider Crafts and Social Entrepreneurship and has an academic background in art and design.  Abdelilah Boumara Leather Work Training and Research Laboratory Manager, L’Académie des Arts Traditionnels (Morocco) Graduated from the Academy of Traditional Arts of Casablanca’s leather art course, Abdelilah Boumara is a young designer specialising in leather goods and founder of the brands F&amp;B Cherifien Leather and Boumara Casablanca. He now is head of the leather art department of the Academy of Traditional Arts (L’Académie des Arts Traditionnels) in Casablanca himself and also teaches workshops on the creation of artisanal work. The Academy of Traditional Arts was created in 2012 and is a platform of excellence dedicated to high-level training in Traditional Arts, based on the acquisition of scientific knowledge and allowing the development of virtuosities. The new graduates had the chance to apply for government jobs as well as start their own startups with the help of special loans.</image:caption>
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      <image:title>2021 North Africa Sustainable Fashion Webinar - Business Incubator.</image:title>
      <image:caption>Wafaa Naim El Idrissi Director, Bidaya (Morocco) An Essec Business School graduate, Wafaa has worked for several companies and organizations before joining Bidaya in late 2020. She has 16 years experience in non-profit organizations and as an independent consultant. Bidaya is a specialist for startups with a social or environmental impact. Since 2015, Bidaya supports entrepreneurs in their high-impact company projects development. Bidaya demonstrates a confirmed expertise in sourcing, supporting and reinforcing projects in 6 Moroccan regions, with a notable track record of incubation and community building. Sami Daoud “Garage” Program Manager, Nahdet el Mahrousa (Egypt) Sami Daoud is a program manager at Nahdet El Mahrousa, a social entrepreneurship platform. Their five-year project, “El Garage”, aims to revive local identity, culture, history and art using entrepreneurship as a central tool. So far Sami has supported social enterprises at various stages in their development and managed the accounts of over 50 of them, operating across governorates and in a variety of sectors like education, renewable energy, handicrafts, and performing arts. His background as an actor and a drama-based behavioral-change trainer add to his skill set enabling him to be an effective communicator and trainer.</image:caption>
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      <image:title>2021 North Africa Sustainable Fashion Webinar - Ethical Brands.</image:title>
      <image:caption>Amal Kenzari Co-Founder, IDYR (Morocco) Amal Kenzari decided to launch IDYR after completing her studies in Industry and Environment Engineering, due to being inspired early on by her grandmother who made rugs with love and passion. IDYR revives the story of Boucherouite weaving and all its values through their leather goods, the accessories are woven and assembled by hand, by a selection of exceptional craftsmen. The production is locally in Morocco and 100% handmade out of recycled new fabric cuts, produced in clothing factories. Fadila Bennani Founder, AMAZ (Morocco) Fadila Bennani is the founder of AMAZ, a Moroccan ethical fashion brand of sneakers that are handcrafted, vegan, and co-conscious, launched in 2017. With the “AMAZ for education program” and in partnership with NGO “Education for All”, for every pair of sneakers sold, one day of boarding school for a girl in secondary school is funded in High Atlas mountains remote areas. Fadila came back to Morocco in 2009 after she graduated from ESSEC Business School in Paris. She has worked for 7 years in strategy consulting and business development.   Yara Yassin Co-Founder, Up-fuse (Egypt) Yara Yassin is the co-founder of Up-fuse with a Bachelor’s Degree in Product Design from the German University in Cairo. She is particularly passionate about sustainability, design, and women empowerment. Up-fuse is a lifestyle brand that creates bags and accessory products made of upcycled plastic. It was founded to celebrate the originality of every individual while being socially and environmentally conscious.  Norhan El Sakkout Co-Founder &amp; Creative Director, Saqhoute (Egypt) Norhan El Sakkout is the founder and creative director of Saqhoute, a slow women’s ready-to-wear brand. The brand was launched with the aim of supporting the individuality and ambition of the modern-day Egyptian woman by offering her ethically produced ready-to-wear garments. Norhan holds an MA in Creative and Cultural Entrepreneurship in Fashion at Goldsmiths, University of London as a Chevening Scholar and her BA in Finance with a minor in Art from the American University in Cairo.</image:caption>
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      <image:title>2021 North Africa Sustainable Fashion Webinar - Retail Channels.</image:title>
      <image:caption>Hilda Louca Founder &amp; CEO, MITCHA (Egypt) Hilda is a visionary entrepreneur with 20+ years of experience in marketing and management. She founded MITCHA, an online slow fashion retail business in Egypt supporting local designers, in 2018. Her mission is to showcase the country’s top design talents in a well-curated digital platform of international standards. Aida Kandil Founder, MyTindy (Morocco) Aida Kandil is a Moroccan entrepreneur who grew up between France and Morocco.  Seeing from a young age the freedom and impact of being an entrepreneur, she decided to create her own business as soon as she was ready. In 2019, MyTindy.com was born to empower handcrafters in Morocco to connect and sell to an international audience. It supports them in their digital transition and allows them to promote their business internationally. MyTindy supports them by providing training and taking care of the logistics for their vendors. The marketplace has already onboarded more than 100 artisans that have sold products in over 20 countries. Soukeina Hachem Co-Founder, DABA Concept Store (Morocco) Soukeina Hachem is the co-founder of DABA, a Concept Pop-up Store in several locations (i.a. Casablanca, Rabat, Marrakech) which is offering a wide choice of sustainable and handcrafted products Made in Morocco. In addition to being a concept store, DABA is a platform for designers and creative people who welcome all types of events related to creation: performances, dance, concerts, readings, creative workshops, and debates.</image:caption>
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      <image:title>2021 North Africa Sustainable Fashion Webinar - Circularity &amp; Diversity.</image:title>
      <image:caption>Manal Saleh CEO, Egyptian Clothing Bank (Egypt) After being one of the founders of the Egyptian Food Bank in 2006, Manel Saleh became the CEO of the Egyptian Clothing Bank in 2017, an NGO which upcycles, recycles, and sorts clothing donations to underprivileged communities in Egypt. Manal Saleh is an environmentalist and a philanthropist who believes that community work should incorporate sustainable development with sustainable recycling and upcycling methods. She holds a Bachelor’s degree from Cairo University in Biomedical Engineering and Systems. Souad El Mghari Content Creator, Kaftan Mag (Morocco) Souad El Mghari is the founder of the fashion and lifestyle blog Kaftan Mag, digital entrepreneur, and a champion for creating content with a positive impact. She created Kaftan Mag in 2013 as a journal for her aesthetic, interests, and take on things that she come across, be it fashion trends, beauty products, or lifestyle subjects, all with a Moroccan POV. This led her to the opportunity of working as a journalist for Morocco’s leading women’s magazine Femmes du Maroc, then editor-in-chief of a smaller lifestyle magazine Mademoiselle Maroc. Souad El Mghari is currently also a lecturer of digital marketing with 7 years of experience creating multimedia content for public and private sector organizations and recently started to give life to a consulting business. Rime Ajakkaf Content Creator, Moroccan Mirage (Morocco) Rime Ajakkaf is a stylist, fashion designer, and content creator. After studying Development in Clothing at ESITH University in Casablanca and working in the fashion industry for four years, she realized that “the glamorous side of fashion hides a darker side that made her feel that she doesn’t want to be a part of it”. This resulted in her starting to encourage second-hand consumption and sustainable fashion through her blog identity, Moroccan Mirage. Currently, she is working on her own vintage shop for opening after Ramadan and a sustainable brand for 2022.</image:caption>
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      <image:title>2021 North Africa Sustainable Fashion Webinar - Moderators.</image:title>
      <image:caption>Reiting Lee Co-Founder, Morocco Fashion Future; Founder, the Oriental Hybrid Reiting Lee is a creative digital marketer from Taiwan who has lived in 9 countries across 6 continents and found her endless inspirations while living in Fez and Rabat. Having studied from Environmental Design at Beijing Institute of Technology to Business Sustainability Management at the University of Cambridge, she is passionate about the impact sustainable fashion brings to society and she enjoys connecting resources for a meaningful purpose with a touch of aesthetics and humanity. Rania Rafie Country Coordinator, Fashion Revolution Egypt; Co-Founder, Up-fuse Rania Rafie is the Country Coordinator of Fashion Revolution Egypt, and the Co-Founder of Up-fuse. With a degree in Product Design from the German University of Cairo, she is interested in sustainable fashion, design, philosophy, and social entrepreneurship. She believes in the power of good and spreading positivity by trying to maintain a conscious lifestyle, practicing yoga, and spreading awareness.</image:caption>
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      <image:title>2022 North Africa Sustainable Fashion Webinar - Designed for you!</image:title>
      <image:caption>➤ First English-speaking webinar from North Africa dedicated to Sustainable Fashion. ➤ A webinar designed for Young Professionals, University Students, and Sustainability Advocates worldwide. ➤ The 2022 edition includes local experts from Morocco, Egypt, Sudan, and Tunisia.</image:caption>
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      <image:title>2022 North Africa Sustainable Fashion Webinar - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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